良品全渠道

FULL CHANNEL

RETAIL SERVICE MODEL Full-Channel Retail Service Mode

  • One brand

    One-type life service

  • Second-line break-through

    Break-through in full-channel retail mode
    Overall break-through in the whole product value supply chain

  • Three types of markets covering a wide range of areas

    Wide area/District area/Local area

  • Multiclass layout business

    Store business/Platforms/Direct-sale ecommerce business
    Social ecommerce business/Major clients business New product classes business

Full-channel retail service mode of Progress

  • Commodity digitalization

    Development of ecommerce
    Entrance ecommerce platform
    Full network sales

  • Marketing digitalization

    Self-media marketing
    Interactive marketing
    Communications marketing

  • Store digitalization

    Trading form diversification
    Delivery form diversification
    Expanding sales radius

  • Customer digitalization

    Multiple-contact distribution
    Customer behavior tracking
    Full data-driven

  • Supply chain digitalization

    Data decision support
    Consumer engagement, customization
    Product quality tracing

Full-Channel Retail Service Mode's Project Task

Various channels independently connected, developed together
  • Stores

    functional-end service orientation.
    O2ORegional development model for O2O interconnected stores

  • Local life-leads

    flows, timing marketing
    store traffic entrance, area-linking O2O

  • Platforms ecommerce

    national coverage, sales scale
    brand effect, trading platform operation duplication

  • Social ecommerce

    social group cross-boundary linking scheme, product development and testing
    fan development, brand communication, social group cross-boundary linking

  • APP segmented

    member services, regional O2O transactions
    Wide-area vertical retailing - categorized consumer entrance

MODE INTERPRETATION Full-channel mode deduction

Resource sharing
Business sharing

  • Channel A
  • Channel B
  • Channel C
  • processes
  • experience
  • business

Full-channel mode deduction new business

Online
APP
Social ecommerce
Store online
Platform ecommerce
offline
stores

Full-channel mode deduction New experiences

Presales
Central warehouse storing
Store guide
Reservation and goods pickup
Electronic cards and coupons
Store location
Product selection
Online reviews
Product packaging
Members center
WeChat
Store members

Full-channel mode deduction New processes

  • Product research and development
  • New product launches
  • Product recommendation
  • Product recommendation
  • Member communication
  • Member interaction