We are a professional brand chain operated company. We are in a bid to become the top brand in the leisure snacks industry. We aim to lead, to exceed the snack industry's current brand imaging and sales methods, tapping more into culture and extensive quality. We are committed to the creation of professional brand qualities and culture in areas such as the research and development of snack foods, their processing, packaging, retail services. With the simultaneous development of our physical chain stores and online e-commerce, we have already become a role model for full-channel, all-categories and O2O development. The growth of our brand could not be possible without the hard work of each and every one of our employees. Our “Quality·Happiness·Family” corporate culture allows our employees to grow together with the enterprise and win respect from the industry and recognition from society.
From the opening of our first store on August 28, 2006 at Wuhan Square to the year 2017, China’s top leisure snacks industry brand Good Food’s Stores has entered its 11th year. As of this year we have already opened 2200 stores, with our offline store business covering the areas of Central, South and East China. Our stores have been through a number of image upgrades, with the 5th generation theme store “Good Food Life Pavilion” being more than we could have imagined. As of May 2017, we are working together with Uncle Tongdao, for our stores to become comprehensive leisure and entertainment experience centers, creating a brand new lifestyle.
In July 2012, we established Hubei Good Food’s Stores Ecommerce Co., Ltd., providing convenient and quick shopping services for consumers nationwide. Currently, our ecommerce company ranks firmly among the top three of the industry. In both 2015 and 2016, our Singles’ Day sales set the record for large scale ecommerce growth in the snack foods category, making us a nationally renowned ecommerce company.
In June 2014, we established Hubei Good Food’s Stores Logistics Co., Ltd.. In addition, we established a nationwide branch warehouse system, providing logistics support for the high-speed development of Good Food’s stores.
In 2017, in order to better serve our millions of members, and explore new retail methods for online services and offline experiences, the Good Food’s stores APP was born. Within 30 days of its launch, the APP had orders covering 82 cities in 23 provinces. Within 60 days, the APP had been installed on over 100,000 devices. In the future, our APP will continue to upgrade its services for sales, as well as promote in-depth integration of our online and offline businesses.
On December 18th 2016, with a total investment of about 300 million, Good Food’s headquarters office building project was underway. We held a groundbreaking ceremony was held at the site in May 2017, and we expect to have it completed and accepted by March 2018. In 2018, on the 12th year anniversary of Good Food, it will be formally completed and put into use. At the appointed time, approximately 3000 Good Food family members will be stationed to work there, and “Working happily, living a blessed life” will truly come into effect!
We scour the world, with the pure intent of providing high-quality leisure foods We want to move the world using delicious flavors, encouraging the ordinary people in our lives, to persevere in being as picky as the day they were born, and to love creating a wonderful life.
With “Quality·Happiness·Family” as the core values of our corporate culture, we always put product quality and character quality in first place. We use the most advanced management methods to push each other forward. Helping others succeed, also gives us a sense of achievement, and makes the big Good Food family become even more illustrious. We aspire to be your trusted food community and consumer entrance, with the relationship between customers, colleagues and business partners being like that of close family members.
We have 1500 types of delicacies, involving 12 different types and 91 series. We are still continuously expanding, becoming the “snack kingdom” that all fans recognize. In recent years, it has been the united strength of our fans that has led us to create more socially-attributed custom hot style snacks. Our future is ever more defined by you, as we customize delicacies for you, and as we bring you on a “fun” adventure of eating delicacies. We will make eating “powerful”, playing “tasty” and “creative”.
Good Food’s stores adhere to the core values “Quality·Happiness·Family” of our corporate culture, and persist in providing high-quality foods, and using delicious flavors to move the world. We constantly introduce advanced management ideals, and aspire to be a trusted food community and consumer entrance. At the same time, we also pay great attention to the training and growth of our employees, endeavoring to give all employees a sense of belonging. In 2017, Good Food’s stores is using “Good Snacks, Good Products” to communicate its brand appeal. From the six aspects of “strict selection of production areas, careful selection of raw materials, delicacy through craftsmanship, quality processing, strict quality control, and taste development”, we will select high-quality and dependable snacks for consumers!